AI that knows when to ask.

We build AI assistants for South African businesses. They answer your WhatsApps and send your quotes, day or night. When something's above their pay grade, they ask you first.

Prices on the pageBuild quotes fixed before we start
You own all of itThe code and the data are yours

That's K, the Kilo flag. Ships fly it to say "I wish to communicate with you."
Why it's ours

A normal Monday morning at a small business in South Africa.

It answers these on its ownIt brings these to you

Most of it is the same handful of questions. Those it can answer straight away, even at 11pm. The rest go to you.

See itwork.

Pick a business and play the owner. When the assistant isn't sure about something, it'll ask you, and you decide what happens next.

Thandi's phonethe customer

Handling it
on its own

Sizwe's phonethat's you

Your call. Tap an answer.
Vodacom
Tuesday 22 September
09:12
0answered on its own
0brought to the owner
0sof the owner's time

You decidewhat it handles.

Drag each job to where you want it, or tap it to switch sides. Most owners will want to keep anything to do with money for themselves. Fair enough.

It handles these

Answered straight away, day or night, from your own prices and policies.

7

It asks you first

Sent to your phone with the details and one-tap answers.

3
63hours back every month
3kinds of message that always come to you

Whatever you choose, if it's ever unsure, it asks you anyway. Hours are a rough estimate for a business getting about 40 messages a day.

Want more detail? Start with whichever part of the week hurts most.

The Keelson code

The Keelsoncode.

Ships talk to each other in flags. Each flag stands for a letter, and each one also has a standard meaning of its own. Keelson uses six different flags, so we matched each one to a rule we work by.

Keep scrolling

How it works,and the prices.

Four steps, with the prices on the page. You can stop after any one of them and keep what you've got.

Step 1

The call

Free30 minutes, on Zoom, the phone or over coffee in Cape Town

Tell us where your week goes, and we'll give you an honest view on whether AI can help and roughly what it'd be worth to you.

  • A straight answer, even if it's no
  • No slides and no obligation
Book the call →
Step 2

The survey

R12,000 to R15,000About a week. Fully credited if you go ahead with a build.

We go through your messages, quotes and admin to find where the hours are going. You get a written plan of what we'd build, with the price and our estimate of when it pays for itself.

Our guarantee: if we can't find at least R10,000 a month in savings, you don't pay for the survey.
More on the Survey →
Step 3

The build

From R40,000Fixed price, agreed before we start

We build it, then sea-trial it: a couple of weeks testing it on your past chats, with you checking its answers, before it talks to customers. Your team gets shown how it works, and you own everything we make.

  • Sea trial and team training included
  • First month of Watch included
More on the Build →
Step 4

Watch

From R4,000 a monthOptional, from the second month

We check on it weekly and update it when your prices or hours change. If you need something, WhatsApp us.

  • Weekly check-ups and same-day changes
  • A short monthly report in plain English
More on Watch →

Who you'lldeal with.

Keelson is a small team based in Cape Town. Most small businesses we know run on WhatsApp, and it's usually the owner answering it, often late at night. Half of it is the same few questions. That's the part we take off their hands.

We build every system in-house. Before anything goes live we spend a good while trying to trip it up with rude customers, weird requests and people angling for discounts. The people who build your system are the ones who answer when you message.

Matt
Matt Jacobson, founder
Based inCape Town, working all over SA
BackgroundAI engineering and AI security
Best way to reach usWhatsApp, usually the same day

Fairquestions.

The things people ask on the first call. If yours isn't here, WhatsApp us.

What's eatingyour week?

Tell us on a free 30-minute call. If AI can fix it, we'll show you roughly what it's worth. If it can't, we'll say so, and we'll probably point you to someone who can.